Thomas Alex
Professional Summary
Corporate and internal communications leader with 15-plus years across global IT services, automotive software and broadcast media. I spent nine years running internal and executive communications for a 30,000-person global company, including a rebrand, a social intranet and high-sensitivity periods. Today I lead marketing and communications for the Mobility and Defence & Aerospace business units of an automotive software company, with a team of five. I write the narrative, run the channels and build the tools that let a small team do more. Open to corporate and internal communications roles at Manager, Assistant Director and Director level.
Core Competencies
Internal Communications · Employee Engagement · Executive & CXO Communications · Leadership Messaging · Change & Rebrand Communications · Crisis Communications · Employer Branding & DEI · Intranet & Digital Workplace · Internal Events · Newsletters & Internal Publishing · Internal Video & Print Collateral · Stakeholder Communication
Brand Strategy & Rebranding · Messaging & Positioning · Content Strategy · Thought Leadership & Executive Writing · Design Direction & Design Systems · Video & Social Content · Award Submissions · Editorial Governance & Sign-Off
B2B Demand Generation · Account-Based Marketing · Campaign Planning · Sales Enablement & Pre-Sales Support · Events & Field Marketing · Paid Social · Marketing Operations & SOPs · Team Leadership
Generative AI for Content & Research · Custom AI Skills & Workflows · Multi-Agent AI Systems · AI Governance & Human Review · Code-Built Decks & Posters · Internal Dashboards · Web, HTML & CSS · Automotive Software Domain (software-defined vehicles, ASPICE)
AI-Enabled Communications & Marketing
I have used generative AI assistants since their early days, including through my years at UST. Today they are part of how my team works, under one rule: a person edits and signs off everything before it goes out.
- —Cut deck and collateral drafting by 50%+ and audience build by about 67% (with a human vetting step), while holding brand and messaging consistent. Urgent decks now take hours.
- —Tripled paid-campaign throughput and delivered 16 account-intelligence decks in 10 working days, built from primary sources.
- —Brought blogs, posts, case studies, deck design and all social in house, ending agency and freelance cost.
- —Built a framework of 40 AI skills, an automated blog pipeline, weekly social drafts, an internal marketing dashboard and an evidence map that traces every claim to a programme. All in place.
- —Personal project: designed an open-source team of 16 AI agents that plans, researches, reviews and learns, with hiring limits and release approvals fixed in code, and built it in a week by directing an AI coding assistant. 154 automated tests pass.
Professional Experience
Director & Head of Marketing
April 2026 – Present- —Lead marketing and communications for both business units with a team of five across campaigns, design, operations and content, serving OEMs and Tier-1s in the US, Germany/EU, India and Japan.
- —Run internal communications: every internal event, HR communication requests, videos and print collateral, and the company’s newsletters (an internal magazine and an external newsletter).
- —Own brand and content: capability and product decks, a product website, social posters and a claims register with sign-off gates. In six months, 72 LinkedIn posts and 30 website items, including 14 case studies.
- —Handled the company’s participation end to end at a leading automotive electronics congress and two industry awards this year, including the CII Industrial Innovation Award application. Plan trade shows and summits across India, Germany and the US.
- —Mapped the marketing function end to end and built its operating system: roles, SOPs, a risk register and an operating manual.
- —Plan the yearly campaign calendar and run account-based demand generation with sales. In six months supported sales with 35 customer meeting decks, 3 proposals, 3 technical demos or workshops and 25 account intelligence profiles.
- —Grew LinkedIn followers from about 16,600 to 17,800 in five months and Instagram monthly views from about 6,000 to nearly 80,000. Presented a learnings and plan deck to the CEO within five weeks of joining.
Senior Lead, Corporate Communications
April 2017 – March 2026- —Led corporate and internal communications for a 30,000-plus employee global enterprise, managing a team of six.
- —Ran internal communications for the whole company: a daily internal newsletter, leadership messages, video, and the flagship annual events, including D3 and Foundation Day, every year.
- —Partnered directly with executive leadership, SMEs and business units on strategic narratives and CXO messaging for clients and employees.
- —Was part of the rebrand and ran the internal initiatives while it happened.
- —Helped create the internal social intranet and, with the team, the alumni website.
- —Spearheaded employer-branding, DEI and leadership communication programmes that strengthened engagement and the talent brand.
- —Led content strategy across thought leadership, white papers, market research and video, and ran integrated campaigns across digital, email, social and print.
- —Supported crisis communications through high-sensitivity periods.
Lead, Branding & Promotion
October 2012 – April 2017- —Directed brand communications and promotional campaigns for one of India’s leading news and entertainment networks across print, digital and broadcast.
- —Led rebranding campaigns end to end, aligning positioning with market trends and audience expectations.
- —Created award-winning marketing content, including the viral campaign that won a Pepper Award.
Nonprofit & CSR
Marketing & PR Lead · Volunteer
March 2020 – March 2021- —Built content and PR campaigns for a nonprofit COVID-19 information platform used by medical professionals worldwide.