Thomas Alex
“Our people hear about us last.”
Internal communications
One voice for the whole company
Daily newsletter, leadership messages and video, events, HR communications and every piece of internal collateral, run as a single desk.
Corporate and internal comms leader15 years, three industries
Fifteen years across broadcast, global IT services and automotive software. Nine years running internal and executive communications for a 30,000-person company, today leading marketing and communications for two business units. Looking for Manager, Assistant Director and Director roles.
Director & Head of Marketing
Manager · Asst. Director · Director
Internal & corporate communications
Trivandrum, India · --:-- IST
15+ years · broadcast, IT services, automotive
30,000 employees, daily
Six at UST · five at Acsia
English · Hindi · Malayalam
Start with the problem you have.
Six problems I have solved, what I did about each, and the proof behind it.
“Leadership needs a story people repeat.”
Executive narrative
CXO messaging that survives the room
Strategic narratives written with leadership, SMEs and business units, for employees and for clients. Award submissions and thought leadership.
“We are rebranding and nobody inside knows why.”
Change & brand
The rebrand, from the inside
Part of the rebrand team at a 30,000-person company, and ran the internal initiatives while it happened. Earlier, led rebranding campaigns for a news network.
“Marketing and comms runs on heroics.”
Function building
An operating system for the team
Mapped the function end to end, then built roles, SOPs, a risk register, an operating manual and sign-off gates. A learnings and plan deck to the CEO within five weeks.
“We need to move faster without lowering the bar.”
AI-enabled production
Governance first, speed second
Generative AI does the heavy drafting. A person edits and signs off everything, and claims trace to a source.
“Sales is asking marketing for more.”
Sales enablement
The right story in every meeting
Customer-specific decks for sales meetings, account-intelligence profiles, proposal and demo support, built with sales.
Five things I'd want you to know about.
§ 0012017 – 2026
One voice for 30,000 people
A daily newsletter, leadership messages and video, HR communications and flagship events, through growth, change and crisis.
§ 0012017 – 2026
- Setting
- Global IT services
- Audience
- 30,000 employees
- Team
- Six
- Scope
- Daily newsletter, leadership messages, D3 and Foundation Day every year, intranet, alumni site
§ 0022017 – 2026
The rebrand, from the inside
Part of the rebrand, and responsible for the internal initiatives that carried it through the company.
§ 0022017 – 2026
- Setting
- Global IT services
- Role
- Part of the rebrand, ran the internal initiatives
- Also
- Employer-branding, DEI and leadership communication programmes
§ 0032026 – now
An operating system for the function
Mapped every sub-function of marketing, then built the system around it. A learnings and plan deck reached the CEO in five weeks.
§ 0032026 – now
- Setting
- Automotive software, two business units
- Team
- Five
- Scope
- Function map, SOPs, risk register, operating manual, claims register with sign-off, newsletters, events and awards
§ 0042026 – now
AI as production infrastructure
A governed workflow where a person signs off everything. Faster, and with claims traceable to a source.
§ 0042026 – now
- Decks
- 50%+ faster, brand consistency held
- Audience
- ~67% faster, with a vetting step
- Paid
- 3× campaign throughput
- Built
- 40 AI skills, blog pipeline, dashboard, evidence map
§ 0052012 – 2017
Brand and promotion for a news network
Rebranding campaigns end to end for a national news and entertainment network, across print, digital and broadcast.
§ 0052012 – 2017
- Setting
- News and entertainment broadcasting
- Outcome
- A viral campaign won a Pepper Award
What I'm good at, in four lists.
Internal & corporate
- Internal communications
- Employee engagement
- Executive & CXO messaging
- Change & rebrand comms
- Crisis communications
- Intranet & newsletters
Brand & narrative
- Brand strategy
- Messaging & positioning
- Thought leadership
- Award submissions
- Design direction
- Editorial governance
Marketing & growth
- B2B demand generation
- Account-based marketing
- Sales enablement
- Events & field marketing
- Paid social
- Marketing operations
AI & digital
- Generative AI for content
- AI governance
- Custom AI workflows
- Multi-agent AI systems
- Internal dashboards
- Web, HTML & CSS
- Automotive software domain
